Client: Pascal Campion
Project: Brand Identity
Pascal Campion is a prolific French-American illustrator and visual development artist whose clients include: DreamWorks Animation, Paramount Pictures, Disney Feature, Disney Toons, Cartoon Network, Hulu, and PBS. Visit his page.
This logo had been submitted for his brand identity, but was not selected at the end. I decided to work with a solidly built and personable typeface (DLT Haarlemmer). The dot on the "I" in Campion is droped below and stands as a full stop, which is used in the building of text, narration, and is relevant in storytelling.